Mastering the Art of Sharing (but not oversharing) Your audience wants to hear from you and get to know you, but oversharing (or sharing inappropriate topics) comes with its own set of problems. Sharing engaging things about yourself will help you build the kind of connections that improve revenue and customer loyalty. If you want […]
Maybe you can’t afford a celebrity endorsement like Taylor Swift, but there are still plenty of lucrative opportunities to do something on a local scale. Influence marketing is changing. While businesses once chased celebrity endorsements and mega-influencers with millions of followers, smart companies are discovering that their most powerful brand ambassadors might already be customers […]
When you think of YouTube, you might imagine viral cat videos, makeup tutorials, or elaborate product reviews from massive online brands. But for local brick-and-mortar small businesses, YouTube isn’t just entertainment—it’s a powerful, often overlooked, marketing tool that can bring your storefront to life and attract new customers! In a world increasingly driven by video […]
If you’ve ever parented a teenager, you know talking back is not to be celebrated. But when it comes to your business website, talking back is the next big trend. Most websites feel like digital brochures. You scroll, you click, you squint at tiny menus—and if you can’t find what you’re looking for in 20 […]
You’ve polished your website, perfected your elevator pitch, and your product or service genuinely solves real problems. Yet somehow, you keep attracting the wrong customers—the ones who haggle over every penny, make unreasonable demands, or disappear after one purchase. Meanwhile, your dream clients seem to float past, elusive, visiting but not buying. Why? As in […]
Small businesses everywhere are realizing that success isn’t just about how good your product is—it’s about how connected your customers feel to you and each other. The new growth model that’s gaining serious traction? Community-led growth. This approach focuses on creating value and shared experiences before the sale ever happens. When done right, it doesn’t […]
Have you ever wondered how you can compete with large companies like Amazon (or Walmart)? Well, the more important question may be more not be how but why. Mega retailers, like the two mentioned, aren’t looking to only sell their own products. They have launched large programs encouraging small businesses to use their distribution platform. […]
Since this is Small Business Month, we thought it would be the ideal time to call attention to some of the resources out there for the small business. With an increase in awareness of how important small businesses are to the local and national economies, large businesses are getting into the groove and pledging their […]
Another calendar page – and the Strawberry Festival – have come and gone and with it, we’re ushering in Small Business Month. There’s no better time to show some local love! Small businesses are the heartbeat of our community. They’re the ice cream shops where we meet friends, the boutiques that stock one-of-a-kind finds, and […]
Social media is filled with perfect lives—you don’t see the dirty dishes in the sink, or the tears shed. You see the wins and the brags. The same is true of many social media accounts for business. As business owners we want to show our best selves. Anything less is weak and unappealing. Or is […]
