A good review is a sales team member you didn’t have to train, pay, or gently remind to update the CRM. It’s also the most brilliant marketer you have. Hopefully you’re already collecting positive reviews. But it’s likely you read them, feel good for 12 seconds, and then they sit quietly on Google, Facebook, Yelp, […]
Here’s a question most business owners and nonprofit directors don’t want to sit with: Is your social media actually working? Not “are you posting?” — most people are posting. But is it bringing customers through your door, donors to your cause, volunteers to your events? Or is it just filling space, something you do because […]
In today’s digital-first economy, a non-profit’s social media presence is often its “front door.” For service organizations within our Chamber, social media is no longer just about posting photos of events; it’s about building a sustainable ecosystem of donors, volunteers, and brand advocates. To help our local non-profits move the needle in 2026, here are […]
For years, Instagram Stories have been like the “cool kids table” of your account: mostly seen by people who already follow you. Great for connection, not great for discovery. That’s changing and businesses should be pretty excited about this. Instagram now lets people reshare public Stories to their own Stories, even if they weren’t tagged. There’s typically […]
It’s almost Christmas and we’re in the home stretch to catch those last-minute shoppers, diners, and spenders. But how do you do it without sounding desperate. One word—help. No, we’re not talking about you bringing in more help (that’s a you question). We’re pointing out that people who aren’t finished with their list are now […]
Mastering the Art of Sharing (but not oversharing) Your audience wants to hear from you and get to know you, but oversharing (or sharing inappropriate topics) comes with its own set of problems. Sharing engaging things about yourself will help you build the kind of connections that improve revenue and customer loyalty. If you want […]
Small businesses everywhere are realizing that success isn’t just about how good your product is—it’s about how connected your customers feel to you and each other. The new growth model that’s gaining serious traction? Community-led growth. This approach focuses on creating value and shared experiences before the sale ever happens. When done right, it doesn’t […]
Another calendar page – and the Strawberry Festival – have come and gone and with it, we’re ushering in Small Business Month. There’s no better time to show some local love! Small businesses are the heartbeat of our community. They’re the ice cream shops where we meet friends, the boutiques that stock one-of-a-kind finds, and […]
With over 1 billion users worldwide and a rapidly growing e-commerce ecosystem, TikTok has become a powerful platform for small businesses and solopreneurs to reach new audiences and boost sales. Whether you’re a boutique owner, a skincare brand, or a service provider, or someone with an under 40 audience, TikTok offers a unique way to […]
Why building a castle on the sand is not always a bad thing TikTok has been likened to the Yukon—a vast wild place with enormous potential for engagement gold. But also, a potential dark side. That’s part of its allure and if you’re target market is under 40, you’re likely on it (or considering it). […]
