By now you’ve probably heard the old joke “Where’s the best place to bury a body?” The answer: on the third page of Google results. While that joke stood firm for many years, witty marketers later challenged that the answer has evolved to below the scroll on the first page as most searchers aren’t even […]
Have you been dreaming of hiring another employee? Buying equipment that would double production? Adding inventory before the busy season? Opening a second location? Launching a paid marketing campaign? Finally updating technology? Or maybe you just need a little cashflow? Spending money is the easy part. The harder decision is figuring out where that money […]
Customer expectations are changing faster than ever and with back-to-school and gift-giving fast approaching, it’s now more important than ever to understand what’s driving buying decisions. Customers are shopping more intentionally, comparing prices more carefully, and expecting a seamless, personalized experience wherever they choose to buy. The latest retail outlook suggests, as you might expect, […]
Walk into almost any chamber networking event and you’ll see people are chatting in small groups, exchanging business cards, grabbing coffee, and making introductions. Some attendees leave with new relationships that turn into referrals, partnerships, and customers. Others leave with a pocket full of business cards, most of which will be forgotten, and pulled out […]
Christopher Nolan’s The Odyssey has brought a new audience to one of the world’s oldest stories. If you aren’t one of the 7.5 million people (so far) who have seen the movie, we’ll give you a quick recap. The film follows Odysseus as he attempts to return home after the Trojan War. He’s filled with the hubris […]
Business owners are often encouraged to define their “why.” In fact, ever since Simon Sinek’s famous TED Talk, business pros have been asking themselves: Why do I do what I do? Why does my business exist? Why should customers care? Those are useful questions, but they can also lead to broad answers that sound suspiciously […]
Have you paid attention to search results recently? Not yours, but the results you receive when you search for something. If so, you’ve probably noticed Google summarizes sources to give a quick, general answer before listing any page results. And it doesn’t stop there. People are turning to their AI of choice to get immediate […]
How many of your daily business tasks are things you do to keep your business open, not to advance it forward? If you’re like many entrepreneurs probably a good portion of them. While there’s a strange sense of pride in saying, “I do everything myself,” there comes a time in your business where it no […]
It’s not what you know, but who you know. Sound familiar? Connections are—and have always been—a quick start to opportunity. In a world where customers can compare prices in seconds, scroll past ads without blinking, and research a business before ever making contact, relationships carry weight. More than ever. People want to know who they’re […]
You might think your best customers already know everything your business does. After all, they’ve bought from you before. They follow you on social media. They’re on your email list. They’ve been in your store, visited your website, or worked with your team. Maybe they’ve event sent work your way. But they probably don’t know […]
