Christopher Nolan’s The Odyssey has brought a new audience to one of the world’s oldest stories. If you aren’t one of the 7.5 million people (so far) who have seen the movie, we’ll give you a quick recap. The film follows Odysseus as he attempts to return home after the Trojan War. He’s filled with the hubris […]
Business owners are often encouraged to define their “why.” In fact, ever since Simon Sinek’s famous TED Talk, business pros have been asking themselves: Why do I do what I do? Why does my business exist? Why should customers care? Those are useful questions, but they can also lead to broad answers that sound suspiciously […]
Have you paid attention to search results recently? Not yours, but the results you receive when you search for something. If so, you’ve probably noticed Google summarizes sources to give a quick, general answer before listing any page results. And it doesn’t stop there. People are turning to their AI of choice to get immediate […]
How many of your daily business tasks are things you do to keep your business open, not to advance it forward? If you’re like many entrepreneurs probably a good portion of them. While there’s a strange sense of pride in saying, “I do everything myself,” there comes a time in your business where it no […]
It’s not what you know, but who you know. Sound familiar? Connections are—and have always been—a quick start to opportunity. In a world where customers can compare prices in seconds, scroll past ads without blinking, and research a business before ever making contact, relationships carry weight. More than ever. People want to know who they’re […]
You might think your best customers already know everything your business does. After all, they’ve bought from you before. They follow you on social media. They’re on your email list. They’ve been in your store, visited your website, or worked with your team. Maybe they’ve event sent work your way. But they probably don’t know […]
There’s no shortage of technology available to today’s business owners and if you can’t find what you need today, wait around a minute and it will undoubtedly appear. (If not, the tech exists that you could probably create it yourself with some AI coding tool.) Artificial intelligence can write marketing copy. Social media platforms can […]
When you first opened your business, you probably checked a long list of boxes. Business license? Done. Website? Yep. Insurance? Handled. But here’s the thing about your businesses—you’re probably not the same business today as you were when you opened. Not if you’re successful. You’ve had to change, keep up with demand, even possibly pivot. […]
A good review is a sales team member you didn’t have to train, pay, or gently remind to update the CRM. It’s also the most brilliant marketer you have. Hopefully you’re already collecting positive reviews. But it’s likely you read them, feel good for 12 seconds, and then they sit quietly on Google, Facebook, Yelp, […]
Here’s a question most business owners and nonprofit directors don’t want to sit with: Is your social media actually working? Not “are you posting?” — most people are posting. But is it bringing customers through your door, donors to your cause, volunteers to your events? Or is it just filling space, something you do because […]
