Your potential customer has twelve minutes before their next meeting…next interruption…next chauffeur drive. They pull up your website on their phone, hoping to solve a problem today. They find your mission statement. A photo of your team. Three paragraphs about your commitment to excellence (who doesn’t want to be committed to excellence? These are hollow […]
You send the estimate. The customer seems to like your work. They ask a few good questions, and say they’ll get back to you later that afternoon. Then, silence. A week goes by. You know they had a deadline, so you figure you didn’t win their business. You assume someone else offered a lower price […]
Ready, Get Set, It’s Small Business Season Just in case you haven’t looked at a calendar recently, the holiday season is upon us and that means Small Business Season is at our door. Yes, we said, “Small Business Season,” because don’t our small businesses deserve more than a single day? Before the holiday lists get […]
Some business partnerships are easy to predict. A wedding planner works with a florist. A Realtor partners with a mortgage lender. A gym connects with a nutritionist. Those relationships make sense, but they’re also the relationships everyone else in the industry has already considered…even your competitors. Sometimes the most interesting opportunities come from businesses that […]
You’re hard at work planning your holiday strategy deciding what campaigns to run and how to attract more business but one area you may not have thought of is ways you can partner with other businesses so you can both get something out of it while helping your customers. Everyone loves ease, especially during the […]
Have you ever seen the small print on a coupon, discount, or promotion that reads “For new customers/clients only?” It’s infuriating to have supported a business only to see new customers getting better rates. Doesn’t matter if it’s a stylist, cable company, a pet groomer. Loyalty should matter. So why do so many businesses offer […]
A customer emails. An employee sends a message. A vendor texts “quick question.” You drop everything and respond immediately because that’s what a responsible business owner does. You’re accessible, attentive and on top of things. You’re also halfway through six different tasks and making meaningful progress on none of them. For many small business owners, […]
By now you’ve probably heard the old joke “Where’s the best place to bury a body?” The answer: on the third page of Google results. While that joke stood firm for many years, witty marketers later challenged that the answer has evolved to below the scroll on the first page as most searchers aren’t even […]
Have you been dreaming of hiring another employee? Buying equipment that would double production? Adding inventory before the busy season? Opening a second location? Launching a paid marketing campaign? Finally updating technology? Or maybe you just need a little cashflow? Spending money is the easy part. The harder decision is figuring out where that money […]
Customer expectations are changing faster than ever and with back-to-school and gift-giving fast approaching, it’s now more important than ever to understand what’s driving buying decisions. Customers are shopping more intentionally, comparing prices more carefully, and expecting a seamless, personalized experience wherever they choose to buy. The latest retail outlook suggests, as you might expect, […]
