A good review is a sales team member you didn’t have to train, pay, or gently remind to update the CRM. It’s also the most brilliant marketer you have. Hopefully you’re already collecting positive reviews. But it’s likely you read them, feel good for 12 seconds, and then they sit quietly on Google, Facebook, Yelp, […]
Here’s a question most business owners and nonprofit directors don’t want to sit with: Is your social media actually working? Not “are you posting?” — most people are posting. But is it bringing customers through your door, donors to your cause, volunteers to your events? Or is it just filling space, something you do because […]
Here’s What You Need to Know About SBA’s Patriot Pitch Competition The U.S. Small Business Administration (SBA) has launched the Patriot Pitch Competition, a national pitch contest designed to spotlight innovative small businesses across the country. The competition includes a $1 million cash prize pool funded by Clover Network, Inc., and eligible small businesses are […]
Hello. 1999 is calling. They want their business practices back. If you’re old enough, that line may remind you of the classic 90s sitcom Seinfeld. But sadly, many offices are still running the same way that Elaine and George experienced way back when. Why? Because it feels safe. Familiar processes, standard office hours, packed calendars, […]
QR codes have faded in and out of popularity over the past decade, but they’ve finally surpassed trend status and they’re here to stay. They are convenient ways to drive traffic to desired information or action platforms. When used with intention, QR codes quietly remove friction and move customers exactly where you want them to […]
Small business owners are usually not short on ideas. You have them in the shower, in the car, halfway through a client call, and even in the middle of the night. Ideas for a new service. A better way to onboard customers. A partnership you should pursue. A social post series that would actually sound […]
Unless you’ve been on the show Survivor’s island for the last six months, you probably have gotten wind of the notion that AI can help you save time, but did you know it can also help you make money? I’m not talking about becoming an AI expert and training the masses. That would take time […]
It’s almost Christmas and we’re in the home stretch to catch those last-minute shoppers, diners, and spenders. But how do you do it without sounding desperate. One word—help. No, we’re not talking about you bringing in more help (that’s a you question). We’re pointing out that people who aren’t finished with their list are now […]
You spend a lot of time encouraging everyone else. Your customers. Your team. Your family. Even total strangers on social media. Today, it’s your turn. Before the year gets away from you, give yourself a gift that costs nothing and can pay off all year long: write a letter to yourself to read this time […]
Small Business Season brings a beautiful rush or familiar faces and new customers. Your business is abuzz with activity and you’re doing the hard work. You’re showing up. And yet, you could be leaving opportunity on the table simply because life gets busy and marketing gets…well, pushed to the corner like a forgotten present in […]
