By now you’ve probably heard the old joke “Where’s the best place to bury a body?” The answer: on the third page of Google results. While that joke stood firm for many years, witty marketers later challenged that the answer has evolved to below the scroll on the first page as most searchers aren’t even […]
Have you been dreaming of hiring another employee? Buying equipment that would double production? Adding inventory before the busy season? Opening a second location? Launching a paid marketing campaign? Finally updating technology? Or maybe you just need a little cashflow? Spending money is the easy part. The harder decision is figuring out where that money […]
Customer expectations are changing faster than ever and with back-to-school and gift-giving fast approaching, it’s now more important than ever to understand what’s driving buying decisions. Customers are shopping more intentionally, comparing prices more carefully, and expecting a seamless, personalized experience wherever they choose to buy. The latest retail outlook suggests, as you might expect, […]
How many of your daily business tasks are things you do to keep your business open, not to advance it forward? If you’re like many entrepreneurs probably a good portion of them. While there’s a strange sense of pride in saying, “I do everything myself,” there comes a time in your business where it no […]
Unless you’ve been on the show Survivor’s island for the last six months, you probably have gotten wind of the notion that AI can help you save time, but did you know it can also help you make money? I’m not talking about becoming an AI expert and training the masses. That would take time […]
It’s almost Christmas and we’re in the home stretch to catch those last-minute shoppers, diners, and spenders. But how do you do it without sounding desperate. One word—help. No, we’re not talking about you bringing in more help (that’s a you question). We’re pointing out that people who aren’t finished with their list are now […]
You spend a lot of time encouraging everyone else. Your customers. Your team. Your family. Even total strangers on social media. Today, it’s your turn. Before the year gets away from you, give yourself a gift that costs nothing and can pay off all year long: write a letter to yourself to read this time […]
Small Business Season brings a beautiful rush or familiar faces and new customers. Your business is abuzz with activity and you’re doing the hard work. You’re showing up. And yet, you could be leaving opportunity on the table simply because life gets busy and marketing gets…well, pushed to the corner like a forgotten present in […]
Even with concerns about the economy being on every newscaster’s lead story, the holidays haven’t been cancelled. Your customers are still planning to celebrate. The question is not “Will they spend?” It is “Where, how, and with whom?” Here is the good news: national forecasts say 2025 holiday retail sales are expected to top 1 […]
Traditionally, marketers at this time of year are busy trying to attract Black Friday and other shoppers in the days right after Thanksgiving. But thanks to the uptick in pre-Black Friday sales, today’s customers are shopping earlier than ever, spreading out their spending and looking for ways to avoid the December scramble. In fact, nearly […]
