👉 Increasing Lifetime Value (LTV). Here’s the truth: Most small business owners try to scale by chasing more customers. But the fastest way to $1M is often not getting more people in the door — it’s getting more value from the customers you already have. Why LTV Matters Think about it this way: If each customer is worth […]
Category: Retail
Your Community Is Your Best Marketing Tool
Maybe you can’t afford a celebrity endorsement like Taylor Swift, but there are still plenty of lucrative opportunities to do something on a local scale. Influence marketing is changing. While businesses once chased celebrity endorsements and mega-influencers with millions of followers, smart companies are discovering that their most powerful brand ambassadors might already be customers […]
Lights, Camera, Action! How YouTube Can Power Your Brick-and-Mortar Business
When you think of YouTube, you might imagine viral cat videos, makeup tutorials, or elaborate product reviews from massive online brands. But for local brick-and-mortar small businesses, YouTube isn’t just entertainment—it’s a powerful, often overlooked, marketing tool that can bring your storefront to life and attract new customers! In a world increasingly driven by video […]
Helping Customers Move Past “Let Me Think About It”
Has this happened to you? Whether online or in-person, there’s a customer who lingers, hesitates. They’re eyeing your item or menu. They’re asking questions about it. You think they’re going to buy and then they walk away or abandon their online cart without making a decision. They don’t say no, they just don’t say yes. […]
How Real Stories Are Boosting Business Sales
Social media is filled with perfect lives—you don’t see the dirty dishes in the sink, or the tears shed. You see the wins and the brags. The same is true of many social media accounts for business. As business owners we want to show our best selves. Anything less is weak and unappealing. Or is […]
4 Tasks to Make You a More Intentional Leader
Whether you are starting your own business or reporting to someone else, you can be the leader you want to be with just a few changes to your weekly routine. All it takes is a little awareness. Before we get into the routines you can incorporate into your week, it’s important to understand that it […]
Tips for Reaching Holiday Shoppers This Small Business Season
It feels like articles about holiday spending in recent years have all started with the same intro—costs are up, consumers are looking for value. While this year is no different, there are a few parts of the consumer landscape that present a unique set of challenges for small businesses. According to the latest BizInsure holiday […]
How to Make Time for Innovation
We know you’re an incredibly busy business owner. It’s easy to get caught up in the daily tasks and operation of your business. But if you’re only doing what must be done, and never making time for innovation, you will fall behind. But how do you make time to innovate? For the busy business professional, […]
How Small Businesses Can Score Big Media Wins
Public relations (PR) is just for big companies with tons of connections and celebrity endorsements, right? It can feel like a luxury for those of us with small businesses. Hiring a dedicated PR firm is often financially out of reach. But who has the time to learn the ropes of good PR while juggling everything […]
Level Up Your Holiday Game: Attracting Gen Z
This year, there are approximately 69.31 million Generation Zers living in the United States, which constitutes about 20% of the U.S. population. Their generational cohort is between the ages of 12-27, making them a target market for many small businesses. If you’re one of those businesses and you’re looking for ways to become one of […]