If you ask anyone over the age of 20 what the date is, after telling you, they will probably say you how quickly time flies. How it seems like only yesterday it was _____. This is especially true when you own a business. There never seems to be enough time in the day to do […]
No, this isn’t another article about how you can turn your hobby into a side hustle. But having a hobby can be great for your existing business. It may not feel like you have enough time for a hobby, but here’s why you should prioritize hobby time (or time spent cultivating one). Why You (and […]
Social media is becoming more and more frustrating, right? If you have used it to connect with your audience for ten years or so, you undoubtedly have seen crazy changes in your reach. If you’re new to the social media for business scene, reaching 2% of your audience probably feels pretty normal. But if you’re […]
Beginning marketers often think a Facebook group is an ideal way to bring their target market together. And while we’re not discounting the truth behind that, most novice businesses make a critical mistake when creating a Facebook group for the first time. Their mistake negatively impacts their ability to engage their target market. And it’s […]
For the past two years or so, it feels as if economists have been avoiding the words recession and inflation. No one wants to hear those terms. They’ve been pointing to economic equations and data to show we’re not “technically” in a recession because unemployment is low or the inflation rate is lower than it […]
As a business owner, you are well-served by collecting emails and running an email marketing campaign if for no other reason than to remain top-of-mind with your customers. When they’re getting emails from you with exciting news and great deals (who couldn’t use those these days?) they’ll get used to hearing from you and seeing […]
Do you work from home, or do you have a brick-and-mortar business? While COVID taught us about the convenience of working from home (who can give up a one-minute commute?), it’s been the inflated economy and increase in costs that have driven many small businesses to embrace a location-independent business. That could mean a big […]
Hiring is one of the costliest things you do as a business as it can leave you exposed and vulnerable. While a good hire can be a turning point in your business, a bad hire can leave you (and your employees) reeling. That’s why the interview and selection process are important. However, it’s what you […]
Whether it’s part of a work/life balance personal initiative, an idea to follow your bliss, or you simply want to change things in your life, if you have a hobby you want to turn into a business, we have some advice for you. It can be a huge leap of faith moving from a steady […]
Social media is a Hulk-size time suck, but it is also one of the most effective ways to connect with your audience. That’s also why it’s so dicey to freelance that kind of thing out. But there are a lot of really talented folks out there who can help you expand your reach and connect. […]
