It’s not what you know, but who you know. Sound familiar? Connections are—and have always been—a quick start to opportunity. In a world where customers can compare prices in seconds, scroll past ads without blinking, and research a business before ever making contact, relationships carry weight. More than ever. People want to know who they’re […]
You might think your best customers already know everything your business does. After all, they’ve bought from you before. They follow you on social media. They’re on your email list. They’ve been in your store, visited your website, or worked with your team. Maybe they’ve event sent work your way. But they probably don’t know […]
There’s no shortage of technology available to today’s business owners and if you can’t find what you need today, wait around a minute and it will undoubtedly appear. (If not, the tech exists that you could probably create it yourself with some AI coding tool.) Artificial intelligence can write marketing copy. Social media platforms can […]
When you first opened your business, you probably checked a long list of boxes. Business license? Done. Website? Yep. Insurance? Handled. But here’s the thing about your businesses—you’re probably not the same business today as you were when you opened. Not if you’re successful. You’ve had to change, keep up with demand, even possibly pivot. […]
It’s the middle of the night. Even the high achievers aren’t awake yet. But you are. Not because of a noise, but because of a number. Specifically, the number of your bank balance, and how it compares to the number required to pay your team this Friday. You aren’t alone. For small business owners, payroll […]
Small Business Season brings a beautiful rush or familiar faces and new customers. Your business is abuzz with activity and you’re doing the hard work. You’re showing up. And yet, you could be leaving opportunity on the table simply because life gets busy and marketing gets…well, pushed to the corner like a forgotten present in […]
It’s the most meaningful time of the year — Small Business Season! November 1st – December 31st, 2025 This holiday season, let’s make sure every purchase has a purpose. When you choose local, you’re investing in more than a product or service. You’re powering dreams, jobs, and the places that make our community feel like […]
Simple Formats That Keep Your Customers Reading (and Buying) Most marketers will tell you the money is in your e-mail list. One of the easiest ways to create an e-mail list is by offering a giveaway that someone receives in exchange for their e-mail address. What you do with that e-mail address after that initial […]
Everyone is telling you that you should be doing something with AI for your business. Every newsletter, podcast, and conference talk seems to assume you’re already knee-deep in implementation. Meanwhile, you’re stuck at square one (or just using it to write an email here or there), overwhelmed by options and uncertain where to begin. Welcome […]
Mastering the Art of Sharing (but not oversharing) Your audience wants to hear from you and get to know you, but oversharing (or sharing inappropriate topics) comes with its own set of problems. Sharing engaging things about yourself will help you build the kind of connections that improve revenue and customer loyalty. If you want […]
