Whether you are starting your own business or reporting to someone else, you can be the leader you want to be with just a few changes to your weekly routine. All it takes is a little awareness. Before we get into the routines you can incorporate into your week, it’s important to understand that it […]
It feels like articles about holiday spending in recent years have all started with the same intro—costs are up, consumers are looking for value. While this year is no different, there are a few parts of the consumer landscape that present a unique set of challenges for small businesses. According to the latest BizInsure holiday […]
We know you’re an incredibly busy business owner. It’s easy to get caught up in the daily tasks and operation of your business. But if you’re only doing what must be done, and never making time for innovation, you will fall behind. But how do you make time to innovate? For the busy business professional, […]
Public relations (PR) is just for big companies with tons of connections and celebrity endorsements, right? It can feel like a luxury for those of us with small businesses. Hiring a dedicated PR firm is often financially out of reach. But who has the time to learn the ropes of good PR while juggling everything […]
This year, there are approximately 69.31 million Generation Zers living in the United States, which constitutes about 20% of the U.S. population. Their generational cohort is between the ages of 12-27, making them a target market for many small businesses. If you’re one of those businesses and you’re looking for ways to become one of […]
It’s the most wonderful time of the year. Cozy lights, warm smells, family nearby, and cheap gifts from big box stores, right? Not so fast! While the convenience of online giants can’t be denied, small businesses have a secret weapon: the power of nostalgia, tradition, and beloved memories. This holiday season, you can tap into those […]
Black Friday is this week! Is panic setting in? If you haven’t planned a single promotion, and the thought of missing out on the biggest shopping weekend of the year is making your stomach churn, don’t worry, you’re not alone! Plenty of small businesses find themselves in this situation. But this is no time to […]
There are a lot of political pundits who believe the election came down to the economy this year. And while we’re not looking to start any disagreements about whether it went the way it should’ve or not, we can’t discount the importance of the financial strain in the country and its impact on holiday shopping. […]
Gift cards are the ideal gift during the holiday season. They’re a convenient go-to for customers. They always fit, are always in the right color, and they are an ideal gift for people you know well and people you’re just getting to know. Gift cards also make terrific employee gifts, thank yous and bonuses. If […]
November 1st – December 31st , 2024 What does nearly every feel-good holiday movie have in common? A small business owner, of course! And that’s because there’s something magical about following your dreams and being part of a community. If you think back to some of your most cherished holiday memories, they probably revolve around […]
