If you want to remain top-of-mind with your customers (as well as nurture people who are interested in your business, but not yet buying from you), you need to be able to stay in touch. While social media may seem like a good first step, you’re limited in how often your audience sees your posts. […]
Tag: marketing
Turning Your Passion into Profit: A Short Guide to Transforming Your Hobby into a Business
Whether it’s part of a work/life balance personal initiative, an idea to follow your bliss, or you simply want to change things in your life, if you have a hobby you want to turn into a business, we have some advice for you. It can be a huge leap of faith moving from a steady […]
Become an Addictive Brand
Does your morning begin post coffee? If so, then you know the importance of that routine (and caffeine addiction). Your morning just isn’t the same without it. You can create the same addiction to your business. It just requires a more carefully created artifice or brand. Without the help of caffeine or other addictive substance, […]
Is It Time to Hand Over Your Brand to Your Customers?
For years now, marketers have touted word-of-mouth marketing as the most powerful, influential, and effective marketing out there. Business owners heeding this advice have begged, borrowed, and bribed people to review them. But it’s been an uphill battle for most. That’s because when customers have a good (or even great) experience, they are less likely […]
Beyond Likes & Follows: Finding the Ideal Social Media Superhero for Your Business
Social media is a Hulk-size time suck, but it is also one of the most effective ways to connect with your audience. That’s also why it’s so dicey to freelance that kind of thing out. But there are a lot of really talented folks out there who can help you expand your reach and connect. […]
3 Copywriting Tips That AI Doesn’t Use
I recently spoke with an SEO expert who swore that search engines are biased against AI-written websites (websites that have not one word written by a human). He said AI-written websites are something search engines are discounting for (marking you down) because of the possibility of the sites being fake or holder sites. I can’t […]
Unwrapping the Power of Holiday Email Marketing
The holiday season is not just a time for festive decorations and warm gatherings; it’s also a golden opportunity for you to expand your reach and build a loyal customer base that you can market to interact with all year long. One effective way to achieve this is by leveraging the power of email marketing. […]
Harnessing the Fear of Missing Out During Small Business Season
Years ago, when Black Friday was one day and not six weeks long, I suffered from fear of missing out (FOMO) when it came to bargains. I felt (which was indeed the marketer’s goal) that I had to buy at that moment or risk being charged more later. Rarely was I ready to purchase but […]
A Solid Tip for Getting More Bang for Your Marketing Buck
Do you have a limited marketing budget? Do you think what you can accomplish with your budget is less than ideal because you don’t have the money of a large company? While that may seem true, there is one thing you can do to really move the dial and maximize your small marketing budget. Sure, […]
Improve Your Business Content with this Smart Content Marketing Tip
Content marketing has been around for a while now. It began when search engines like Google started ranking sites by—among other things—the quality of the content as perceived by the audience. This caused many marketers to increase the quality of their content. But if you’re still wondering if you have the right kind of content […]