So, you want to grow your business? But you have limited budget, time, and resources, right? That means you’ll have to make choices about what to work on to maximize growth. Here are the things you should concentrate on first: The Digital Imperative Small businesses can do big things. Technology is one of the great […]
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Customer Loyalty: The One Thing Every Business Owner Wants This Year
If every small business owner had the opportunity to write a letter to Santa (or whoever grants Christmas wishes to business owners), they would likely all ask for the same thing—more loyal customers. Sure, the ask may sound different in each form of correspondence. It may be a request for more customers, higher revenue, more […]
Maximizing Momentum From Small Business Season
Movie franchises, sequels, and prequels are all the rage in Hollywood these days—and for good reason. They make money. They’re a known commodity. If you’re an entrepreneur who’s thinking about launching a second business, a spin-off can be wildly popular. Before you decide to go after a brand-new market, consider the opportunities you might have […]
Humboldt Chamber Wins Placemaker Grant for Members
The Humboldt Chamber of Commerce and Main Street Humboldt are excited to announce that we’ve been awarded one of the Tennessee Department of Economic and Community Development’s competitive Placemaker grants for 2024. This $45,000 award comes in the form of a series of workshops and virtual training sessions for all Humboldt Chamber businesses. Sessions include […]
Unwrapping the Power of Holiday Email Marketing
The holiday season is not just a time for festive decorations and warm gatherings; it’s also a golden opportunity for you to expand your reach and build a loyal customer base that you can market to interact with all year long. One effective way to achieve this is by leveraging the power of email marketing. […]
7 Things to Put Your Small Business on the Nice List
As of this writing, there are about three weeks left in the largest retail spending season of the year. If you own a small business and you want to ensure you bring in the most revenue possible in the next several weeks, there are a few things you must have in place. Just as Santa […]
6 Local Business Growth Tips to Retain Your Authenticity While Scaling
When Shakespeare wrote, “And though she be but little, she is fierce,” he could’ve been referring to small business. The term “small business” often seems like an oxymoron. What small businesses lack in number of employees, they make up for in dedication, drive, giving back to the community, and unique charm. Those things resonate with […]
Harnessing the Fear of Missing Out During Small Business Season
Years ago, when Black Friday was one day and not six weeks long, I suffered from fear of missing out (FOMO) when it came to bargains. I felt (which was indeed the marketer’s goal) that I had to buy at that moment or risk being charged more later. Rarely was I ready to purchase but […]
How to Craft Irresistible Offers for Your Biggest Holiday Sales Yet
Small businesses everywhere are enjoying the trend of shopping local. Many organizations, including the Chamber, understand the importance of helping the community realize the value of small businesses. Even with this help, your local business still has two major challenges—marketing (making sure people think about you when they’re ready to buy) and convincing them that […]
9 Success Strategies for Young Businesses
Launching a business is a thrilling journey filled with possibilities and challenges. While no year is without challenges, the first few are particularly so for most businesses. Many naive owners think that if they can make it through the first year, their success is guaranteed. However, that isn’t the case. The first year actually has […]