If you’ve ever parented a teenager, you know talking back is not to be celebrated. But when it comes to your business website, talking back is the next big trend. Most websites feel like digital brochures. You scroll, you click, you squint at tiny menus—and if you can’t find what you’re looking for in 20 […]
You’ve polished your website, perfected your elevator pitch, and your product or service genuinely solves real problems. Yet somehow, you keep attracting the wrong customers—the ones who haggle over every penny, make unreasonable demands, or disappear after one purchase. Meanwhile, your dream clients seem to float past, elusive, visiting but not buying. Why? As in […]
Report Shows Tourism Remains a Key Economic Driver Gibson County, Tenn. – Visitors to Gibson County generated $26,850,226 in spending in 2024, representing a 10.47% increase from 2023, according to newly released data from Tourism Economics and the Tennessee Department of Tourist Development. BY THE NUMBERS*: Direct visitor spending in Gibson County generated $1,338,882 in […]
Visitor spending in Gibson County rose to $26.9 million in 2024, a 10.5% increase from 2023, improving its rank to 51st out of 95 counties in Tennessee Northwest Tennessee – According to newly released data from Tourism Economics and the Tennessee Department of Tourist Development, tourism continues to prove its strength in Northwest Tennessee. Visitors […]
Unless you’ve been living under a rock it’s difficult to avoid all the posts about school starting back up again and summer being over. Why do those events matter? It means we’re quickly approaching Q4 and that is the perfect time to review what has gone well for you this year and what has been […]
Does your favorite coffee shop have a secret menu? One where the drink’s not on the board, but the regulars know to order? The one that gives you a little more for the same price or offers you a flavor you didn’t even know existed just because you’re a regular. Or maybe you know a […]
If the thought of “tracking KPIs” makes your eyes glaze over, you’re not alone. For many small business owners, Key Performance Indicators (KPIs) sound like something reserved for corporations with big budgets, bigger teams, and even bigger Excel spreadsheets. Who wants the hassle? But here’s the truth: KPIs are just numbers that tell a story […]
When you’re building a small business, it’s easy to focus on the day-to-day grind—inventory, customer service, cash flow, and that never-ending inbox. But if you don’t know where you’re going, how will you know if you’re getting there? That’s where a vision statement comes in. Some businesses think it’s “too corporate” or “too pretentious,” something […]
Attracting new customers is important, but building loyalty is where long-term success happens. Loyal customers spend more, visit more often, and refer others. According to business.com, they spend 67% more than first-time customers. Cultivating that loyalty takes more than just great service. It takes creativity, consistency, and value-driven engagement. Whether you run a retail store, […]
News Release Jackson State Community College Office of Marketing & Communications 7/22/2025 For Immediate Release Jackson State unveils new Workforce Solutions structure, adds to team Expands capabilities to include executive leadership training, tailored industry credentialing, and more. JACKSON, TENN. –Jackson State Community College (JSCC) has expanded its Workforce Solutions division with the hiring of Dr. […]
