Whether it’s part of a work/life balance personal initiative, an idea to follow your bliss, or you simply want to change things in your life, if you have a hobby you want to turn into a business, we have some advice for you. It can be a huge leap of faith moving from a steady […]
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Become an Addictive Brand
Does your morning begin post coffee? If so, then you know the importance of that routine (and caffeine addiction). Your morning just isn’t the same without it. You can create the same addiction to your business. It just requires a more carefully created artifice or brand. Without the help of caffeine or other addictive substance, […]
Is It Time to Hand Over Your Brand to Your Customers?
For years now, marketers have touted word-of-mouth marketing as the most powerful, influential, and effective marketing out there. Business owners heeding this advice have begged, borrowed, and bribed people to review them. But it’s been an uphill battle for most. That’s because when customers have a good (or even great) experience, they are less likely […]
Beyond Likes & Follows: Finding the Ideal Social Media Superhero for Your Business
Social media is a Hulk-size time suck, but it is also one of the most effective ways to connect with your audience. That’s also why it’s so dicey to freelance that kind of thing out. But there are a lot of really talented folks out there who can help you expand your reach and connect. […]
Transform Your Workspace for Productivity and Success
If you’re like me, creating the right office space is something you embark on every time you’re procrastinating. It can be a time suck or a filler. But investing time in establishing the right work space can improve your productivity, creativity, and organization, as well as make you more successful. Whether you believe in Feng […]
Get Over Your Fear of Video and onto YouTube
There’s an untapped goldmine out there for your business—YouTube. Beyond the fact that it is the second-largest search engine globally (behind its parent Google), YouTube offers a unique space for businesses to connect with their audience, showcase expertise, and build lasting relationships. It’s time to get over your fear of video and embrace the world […]
A Meaningful Tip to Transform Your Business’ Marketing
No matter what industry you’re in, you can always learn from techniques used in other businesses. Particularly if those techniques lead you to ideas that help you connect with your audience. In this article, we’re going to discuss an easy change that will transform your business’s marketing and how people see your business. It’s something […]
3 Copywriting Tips That AI Doesn’t Use
I recently spoke with an SEO expert who swore that search engines are biased against AI-written websites (websites that have not one word written by a human). He said AI-written websites are something search engines are discounting for (marking you down) because of the possibility of the sites being fake or holder sites. I can’t […]
What Year Are You In?
No, this isn’t a question meant to see if you’re still cognizant after the holidays. It’s a valid one derived from all the talk percolating about New Year’s resolutions. Resolutions are often these giant pie-in-the-sky ideas that are ways to massively overcorrect bad behavior. The kind of bad behavior most of us enjoy…until we don’t. […]
Resolution Alternatives for the New Year
This could be the shortest article in the world if I merely answered the question in the title with the word no. And truthfully, that is the answer. However, there’s more to it than that. First, the word resolution is used more often for personal growth than professional. That’s why so many people have adopted […]