Statewide Report Shows Tourism in Tennessee is Breaking Records Gibson County, Tenn. – Visitors to Gibson County generated $24,305,600 in spending in 2023, a 3.84% increase from 2022, according to newly released data from Tourism Economics and the Tennessee Department of Tourist Development. BY THE NUMBERS: • Direct visitor spending in Gibson County generated $1,223,400 […]
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Why Having a Hobby Is Great for Business
No, this isn’t another article about how you can turn your hobby into a side hustle. But having a hobby can be great for your existing business. It may not feel like you have enough time for a hobby, but here’s why you should prioritize hobby time (or time spent cultivating one). Why You (and […]
How to Get More Love for Your Business on Social Media
Social media is becoming more and more frustrating, right? If you have used it to connect with your audience for ten years or so, you undoubtedly have seen crazy changes in your reach. If you’re new to the social media for business scene, reaching 2% of your audience probably feels pretty normal. But if you’re […]
Sizzling Summer Strategies to Boost Sales
Whew! Can you feel it? The unofficial start of summer is here. Summer is a season of change for many small businesses. School’s out, vacations are in, and customer behavior shifts as people embrace the warmer weather and longer days. For some businesses, it’s a time of enormous revenue; for others, it can herald a […]
The Missing Key That Could Help With Employee Retention
Does your business seem to be a revolving door of employees? If so, there are several reasons why that could be true that have nothing to do with your business itself. It could be the nature of your industry. Some industries are seasonal or attract a more nomadic employee base that tends to wander. It […]
Telling Your Story: The Heartbeat of Your Business
In the crowded marketplace of today, it’s easy to get lost in the noise. Competitors pop up, offering similar products and services, often at similar prices. So, how do you stand out? The answer is simple but powerful: tell your story. Why Your Story Matters Your story is more than just the history of your […]
The 5 Most Common Mistakes Email Marketers Make
I receive a lot of emails and as a marketing writer I study much of what I get. In marketing, it’s important to stay curious and notice what attracts your attention and what misses the mark. There’s a ton to be learned from all that spam. The 5 Most Common Mistakes of Email Marketers I’ve […]
Is Teaching the New Gold for Small Businesses?
Have you noticed these days that everyone seems to have a course or at least a YouTube video on how they do what they do? Teaching has become a secondary (and sometimes primary) revenue stream for the small business professional. Marketers, eBay sellers, and even real estate agents are turning how-to instruction into a new […]
Breaking the Burnout Cycle for Small Business Success
Business ownership is often romanticized as a thrilling combo ride of passion, innovation, and drive where one can wear a hoodie and hang out playing video games all day while money magically flows into your bank account. But anyone in business knows the idea of the effortless hustle or business is about as untrue as being discovered […]
Is AI Ushering in the Death of the Blog?
If you’ve ever spent any time creating or consuming content, you have either written or read a piece that proclaims some marketing trend is dead or something is “king.” Be it a social media platform, marketing activity, way of doing things—one thing is always going out of fashion, and something is lauded as taking its […]