Is It Time to Hand Over Your Brand to Your Customers?

For years now, marketers have touted word-of-mouth marketing as the most powerful, influential, and effective marketing out there. Business owners heeding this advice have begged, borrowed, and bribed people to review them. But it’s been an uphill battle for most. That’s because when customers have a good (or even great) experience, they are less likely […]

Unwrapping the Power of Holiday Email Marketing

The holiday season is not just a time for festive decorations and warm gatherings; it’s also a golden opportunity for you to expand your reach and build a loyal customer base that you can market to interact with all year long. One effective way to achieve this is by leveraging the power of email marketing. […]

Harnessing the Fear of Missing Out During Small Business Season

Years ago, when Black Friday was one day and not six weeks long, I suffered from fear of missing out (FOMO) when it came to bargains. I felt (which was indeed the marketer’s goal) that I had to buy at that moment or risk being charged more later. Rarely was I ready to purchase but […]

How to Craft Irresistible Offers for Your Biggest Holiday Sales Yet

Small businesses everywhere are enjoying the trend of shopping local. Many organizations, including the Chamber, understand the importance of helping the community realize the value of small businesses. Even with this help, your local business still has two major challenges—marketing (making sure people think about you when they’re ready to buy) and convincing them that […]

Meeting Customer Needs: Inexpensive Sensory-Friendly Ideas for the Holiday Season

The holiday season can be overwhelming with the twinkling lights, music, and crowds under the best of circumstances. For about 16.5% of the US population, overstimulation can be torturous. Over the last decade, sensory-sensitivity condition diagnoses, such as autism, have increased. Inclusion is now a mainstream topic that is generationally important to all. Taking this into […]

16 Questions to Use to Prepare for Small Business Season Success

Do you find yourself wondering how you’re going to compete with larger, national stores with big marketing budgets and attractive loss leaders that bring in a crowd? How will you capture the attention of local shoppers, dinner, or service users? Well, we’re here to equip you with a set of insightful questions to ask yourself, […]

Spooktacular Business Ideas for a Thrilling Halloween Season

As the leaves turn golden and the air gets crisp, Halloween offers businesses a bewitching opportunity to embrace the spirit of the season and boost customer engagement. With a little creativity and a dash of spooky flair, you can draw crowds and appeal to your ideal customers. Here are some spooktacular Halloween-inspired ideas to help […]