If you’re a business owner or feel responsible for a business (regardless of your actual job title), it’s not unusual to feel stuck. No, I’m not talking about the golden handcuff-kind-of-stuck where because of the cost of living, you can’t get off the work treadmill. I’m talking about feeling stuck from a mental perspective—completely uninspired. […]
If you’re like most businesspeople, finding ways to get names on your emailing list can be exhausting. We all want tons of fans and followers. There’s value behind a list of people who are interested in what you offer. Most businesses start their list with people they know. But if you want to turn your […]
No, this isn’t another article about how you can turn your hobby into a side hustle. But having a hobby can be great for your existing business. It may not feel like you have enough time for a hobby, but here’s why you should prioritize hobby time (or time spent cultivating one). Why You (and […]
Social media is becoming more and more frustrating, right? If you have used it to connect with your audience for ten years or so, you undoubtedly have seen crazy changes in your reach. If you’re new to the social media for business scene, reaching 2% of your audience probably feels pretty normal. But if you’re […]
I receive a lot of emails and as a marketing writer I study much of what I get. In marketing, it’s important to stay curious and notice what attracts your attention and what misses the mark. There’s a ton to be learned from all that spam. The 5 Most Common Mistakes of Email Marketers I’ve […]
Business ownership is often romanticized as a thrilling combo ride of passion, innovation, and drive where one can wear a hoodie and hang out playing video games all day while money magically flows into your bank account. But anyone in business knows the idea of the effortless hustle or business is about as untrue as being discovered […]
If you’ve ever spent any time creating or consuming content, you have either written or read a piece that proclaims some marketing trend is dead or something is “king.” Be it a social media platform, marketing activity, way of doing things—one thing is always going out of fashion, and something is lauded as taking its […]
Trust is the cornerstone of customer relationships, driving sales and fostering loyalty. Yet, building that trust swiftly, especially in a competitive landscape filled with countless options for consumers, can be hard. Establishing credibility and rapport takes time and effort. (It’s the one thing you can’t buy at Costco.) But strategic actions can accelerate trust building. By focusing on transparency, communication, and consistently exceeding expectations, you […]
Content helps you connect, right? It gives insights into your business, your personality, and your culture. But boy, can it be draining. And as awesome as AI is there are only so many times you can ask it for blog ideas for the exact same audience before it starts to sound the same. So where […]
Internetting ain’t easy. There are all sorts of digital quagmires we get ourselves into putting words onto a screen and hitting send or post. It’s a tricky time navigating communication across the digital world. Since Emily Post is busy sorting out which fork goes where, it’s time we turn to her predecessor “Emily Posted,” your […]
