What Businesses Should Know About Selling with Amazon

Have you ever wondered how you can compete with large companies like Amazon (or Walmart)? Well, the more important question may be more not be how but why. Mega retailers, like the two mentioned, aren’t looking to only sell their own products. They have launched large programs encouraging small businesses to use their distribution platform. […]

Small Business Resource Round-up

Since this is Small Business Month, we thought it would be the ideal time to call attention to some of the resources out there for the small business. With an increase in awareness of how important small businesses are to the local and national economies, large businesses are getting into the groove and pledging their […]

Think Small, Act Big: Fun Ways to Boost Local During Small Business Month

Another calendar page – and the Strawberry Festival – have come and gone and with it, we’re ushering in Small Business Month. There’s no better time to show some local love! Small businesses are the heartbeat of our community. They’re the ice cream shops where we meet friends, the boutiques that stock one-of-a-kind finds, and […]

How to Turn Small Talk Into Big Opportunities

Let’s be real. Elevator pitches can feel like a late-night infomercial–a robotic recitation of what your business does with an added exclamation point at the end. But for business owners and sales professionals, every interaction is an opportunity. A truly effective elevator pitch transcends mere information delivery. It’s about forging genuine connections that can blossom […]

How to Win Over Customers with Emotional Marketing

There’s a Jeep commercial circulating right now that stars Harrison Ford talking about choices and how life doesn’t come with an owner’s manual. It’s one of those ads you watch the entire way through because it’s evocative and makes you feel something. You hardly  even notice that they’re selling a vehicle, but you buy into […]