Have you ever seen the movie Up? In it, there’s a scene where a talking dog (he has a collar that translates his thoughts) is explaining his voice, only to be derailed by the passing of a squirrel. You may know this example as “shiny object syndrome.” Whatever you call it, it’s becoming a big […]
If you’re on Instagram, the answer is probably. And it’s easy to do. Facebook err…Meta does it again. We have yet another social media platform to consider. Usually when advising businesses on whether they should participate on a social media platform, I ask them who their ideal client is and then we go by demographics. […]
If this article had been written in the 1990s, it would have meant something very different. Back then, personalization meant mail merges. The fact we could personalize communication to include the recipient’s first name (and later other fields), was the coolest thing ever. It showed someone who really knew how to use Word. These days […]
First, you’re probably thinking if everyone in the Chamber (and beyond) reads this article and follows the advice here, no one will be unforgettable because we’ll all be following the same instructions. But in the words of the famous Dr. Seuss, “There is no one alive more youier than you” so being the same isn’t […]
Recently, the May NFIB Small Business Optimism Index results came out. While they were certainly not surprising, if you’re feeling concerned about your business, you’re not alone. Seeing what others are struggling with (and what they’re doing in the face of these struggles) can be helpful. This article gives you the highlights of the Index […]
(Hint: over 50% of business professionals across all industries are succumbing to it) Before you read this article, open the internet, and ask “How many business professionals are busy?” For a little extra fun, substitute business professionals with your specific industry. You’ll see pages and pages of results and studies all saying the same thing—more […]
News Release Jackson State Community College Public Relations & Marketing 06/05/2023 For Immediate Release Hanson appointed as Assistant Vice President of Academic Affairs Role established to prioritize student success, retention JACKSON, TENN. – Jackson State Community College has appointed Dr. Peter Hanson as the Assistant Vice President of […]
This week, I had one of those rare moments where my teenage son talked to me in more than mono-syllabic answers. We were talking about AI and school projects. While AI is a boon for anyone tasked with repetitive time sucks, it’s a nightmare for school administrators and educators. Kids everywhere (other than New York, […]
Many small and medium-sized business owners think that workforce development isn’t in their “lane.” They leave it to the big guys to work with the chamber and community leaders to ensure the large businesses have the skilled employees they need for the future. But unless you are a business of one and plan on remaining […]
Influencer marketing is a powerful strategy for businesses looking to reach a wider audience and build brand awareness. But it’s not just for the big guys. You can leverage the power of the influencer even as a small business. You may not have the pockets to bring in Michael Jordan, but you can build an […]
