Create a Loyal Following with a Facebook Group for Your Business

Beginning marketers often think a Facebook group is an ideal way to bring their target market together. And while we’re not discounting the truth behind that, most novice businesses make a critical mistake when creating a Facebook group for the first time. Their mistake negatively impacts their ability to engage their target market. And it’s […]

Is Threads Right for Your Business?

If you’re on Instagram, the answer is probably. And it’s easy to do.  Facebook err…Meta does it again. We have yet another social media platform to consider. Usually when advising businesses on whether they should participate on a social media platform, I ask them who their ideal client is and then we go by demographics. […]