There’s an untapped goldmine out there for your business—YouTube. Beyond the fact that it is the second-largest search engine globally (behind its parent Google), YouTube offers a unique space for businesses to connect with their audience, showcase expertise, and build lasting relationships. It’s time to get over your fear of video and embrace the world […]
No matter what industry you’re in, you can always learn from techniques used in other businesses. Particularly if those techniques lead you to ideas that help you connect with your audience. In this article, we’re going to discuss an easy change that will transform your business’s marketing and how people see your business. It’s something […]
I recently spoke with an SEO expert who swore that search engines are biased against AI-written websites (websites that have not one word written by a human). He said AI-written websites are something search engines are discounting for (marking you down) because of the possibility of the sites being fake or holder sites. I can’t […]
No, this isn’t a question meant to see if you’re still cognizant after the holidays. It’s a valid one derived from all the talk percolating about New Year’s resolutions. Resolutions are often these giant pie-in-the-sky ideas that are ways to massively overcorrect bad behavior. The kind of bad behavior most of us enjoy…until we don’t. […]
This could be the shortest article in the world if I merely answered the question in the title with the word no. And truthfully, that is the answer. However, there’s more to it than that. First, the word resolution is used more often for personal growth than professional. That’s why so many people have adopted […]
So, you want to grow your business? But you have limited budget, time, and resources, right? That means you’ll have to make choices about what to work on to maximize growth. Here are the things you should concentrate on first: The Digital Imperative Small businesses can do big things. Technology is one of the great […]
If every small business owner had the opportunity to write a letter to Santa (or whoever grants Christmas wishes to business owners), they would likely all ask for the same thing—more loyal customers. Sure, the ask may sound different in each form of correspondence. It may be a request for more customers, higher revenue, more […]
Movie franchises, sequels, and prequels are all the rage in Hollywood these days—and for good reason. They make money. They’re a known commodity. If you’re an entrepreneur who’s thinking about launching a second business, a spin-off can be wildly popular. Before you decide to go after a brand-new market, consider the opportunities you might have […]
The holiday season is not just a time for festive decorations and warm gatherings; it’s also a golden opportunity for you to expand your reach and build a loyal customer base that you can market to interact with all year long. One effective way to achieve this is by leveraging the power of email marketing. […]
As of this writing, there are about three weeks left in the largest retail spending season of the year. If you own a small business and you want to ensure you bring in the most revenue possible in the next several weeks, there are a few things you must have in place. Just as Santa […]
