Trust is the cornerstone of customer relationships, driving sales and fostering loyalty. Yet, building that trust swiftly, especially in a competitive landscape filled with countless options for consumers, can be hard. Establishing credibility and rapport takes time and effort. (It’s the one thing you can’t buy at Costco.) But strategic actions can accelerate trust building. By focusing on transparency, communication, and consistently exceeding expectations, you […]
Content helps you connect, right? It gives insights into your business, your personality, and your culture. But boy, can it be draining. And as awesome as AI is there are only so many times you can ask it for blog ideas for the exact same audience before it starts to sound the same. So where […]
Internetting ain’t easy. There are all sorts of digital quagmires we get ourselves into putting words onto a screen and hitting send or post. It’s a tricky time navigating communication across the digital world. Since Emily Post is busy sorting out which fork goes where, it’s time we turn to her predecessor “Emily Posted,” your […]
In the ever-evolving business landscape, staying ahead of the curve is essential. Human Resource Directors, pivotal in shaping and maintaining our vibrant workforce, can now leverage artificial intelligence (AI) to enhance their roles and drive organizational success. Here’s how AI is transforming HR management: Streamlining Recruitment Processes Finding the right talent can be a daunting […]
The following article was written by someone outside of our area. While these “exact” pairings might not fit our businesses, they will hopefully give you some ideas to try. You might even pull up your favorite conversational AI generator to see what WOULD fit with your business. In my town, businesses of all types and […]
Hey there, busy members! We see you. You’re juggling inventory, payroll, marketing… the list never ends. And we keep sending emails about events you don’t have time to attend, right? While these events can be incredible opportunities to learn and grow professionally, we understand that “getting together” isn’t in everybody’s calendar. But that doesn’t mean […]
Beginning marketers often think a Facebook group is an ideal way to bring their target market together. And while we’re not discounting the truth behind that, most novice businesses make a critical mistake when creating a Facebook group for the first time. Their mistake negatively impacts their ability to engage their target market. And it’s […]
For the past two years or so, it feels as if economists have been avoiding the words recession and inflation. No one wants to hear those terms. They’ve been pointing to economic equations and data to show we’re not “technically” in a recession because unemployment is low or the inflation rate is lower than it […]
If you are in a client services business (especially one where your clients might return over and over), one of the best things you can do to set yourself up for success is to understand who you want to work with and who aligns with your skills and talent. If you’re just starting off, or […]
Whew! Can you feel it? The unofficial start of summer is here. Summer is a season of change for many small businesses. School’s out, vacations are in, and customer behavior shifts as people embrace the warmer weather and longer days. For some businesses, it’s a time of enormous revenue; for others, it can herald a […]
