Many small and medium-sized business owners think that workforce development isn’t in their “lane.” They leave it to the big guys to work with the chamber and community leaders to ensure the large businesses have the skilled employees they need for the future. But unless you are a business of one and plan on remaining […]
Influencer marketing is a powerful strategy for businesses looking to reach a wider audience and build brand awareness. But it’s not just for the big guys. You can leverage the power of the influencer even as a small business. You may not have the pockets to bring in Michael Jordan, but you can build an […]
Building a following on your desired platform on social media requires a bit of luck but there are some things you can do to help that luck (and other users) find your profile. But sadly, those things probably don’t have a lot to do with your business. 4 Ways Copycatting Can Build a Following on […]
As a small business owner, it’s easy to get bogged down in the day-to-day operations of your business. You’re constantly juggling tasks like managing inventory or staff, paying bills, and dealing with customer service issues. It can be challenging to find time to think about the big picture, let alone act on it. However, it’s […]
Periodically, the Search Engine Optimization (SEO) gurus come out and tell everyone some <insert noun> is changing SEO forever. Add that to the nearly constant adjustments search engines are making to their algorithms and hitting the moving target of organic ranking success becomes as impossible as winning a giant stuffy at a carnival. Sure, you […]
If you’re like me, you may be wrinkling your nose at the thought of people making millions of dollars on one movie giving you business advice. But there’s a new generation of Hollywood stars that aren’t content with just time on screen. They’re building empires, too. And while name recognition is easier for them and […]
Many small businesses overlook the importance of team culture. They might do so because they feel they have a transient workforce and people won’t stick around. It’s possible they believe they’re simply too small and team culture is for larger companies like Nike. But that’s not the case. A team or company culture is as […]
4 Ways You Might Be Self-sabotaging Your Business You Give the Benefit of the Doubt to Everyone Else. If the customer is always right, and you don’t agree with the customer, it stands to reason you are always wrong. For your sanity, the answer must sometimes be “no.” Sometimes you must be on your […]
Reprinted from Inc Magazine Ann Machado has spent a lot of time preparing for disasters. As CEO and founder of Creative Staffing, an employment agency based in hurricane-prone Miami, she has to. In the aftermath of the terrorist attacks, she’s factoring in a new set of risks. Like chemical warfare. “Do you stay in the […]
AI for Business: Bewares and Boasts (Practical ways to use it in business and what to avoid) At first glance, especially for people who have trouble writing or have difficulty starting out and collecting their thoughts at a keyboard, AI can feel like the smartest kid in the class offering to do your homework for […]
