If the thought of “tracking KPIs” makes your eyes glaze over, you’re not alone. For many small business owners, Key Performance Indicators (KPIs) sound like something reserved for corporations with big budgets, bigger teams, and even bigger Excel spreadsheets. Who wants the hassle? But here’s the truth: KPIs are just numbers that tell a story […]
When you’re building a small business, it’s easy to focus on the day-to-day grind—inventory, customer service, cash flow, and that never-ending inbox. But if you don’t know where you’re going, how will you know if you’re getting there? That’s where a vision statement comes in. Some businesses think it’s “too corporate” or “too pretentious,” something […]
Attracting new customers is important, but building loyalty is where long-term success happens. Loyal customers spend more, visit more often, and refer others. According to business.com, they spend 67% more than first-time customers. Cultivating that loyalty takes more than just great service. It takes creativity, consistency, and value-driven engagement. Whether you run a retail store, […]
News Release Jackson State Community College Office of Marketing & Communications 7/22/2025 For Immediate Release Jackson State unveils new Workforce Solutions structure, adds to team Expands capabilities to include executive leadership training, tailored industry credentialing, and more. JACKSON, TENN. –Jackson State Community College (JSCC) has expanded its Workforce Solutions division with the hiring of Dr. […]
Has this happened to you? Whether online or in-person, there’s a customer who lingers, hesitates. They’re eyeing your item or menu. They’re asking questions about it. You think they’re going to buy and then they walk away or abandon their online cart without making a decision. They don’t say no, they just don’t say yes. […]
As summer hits its peak (yeah, it’s hard to believe) and the back-to-school buzz begins, this is the perfect time to refresh your marketing. It’s also a great time to connect with your customers in meaningful, fun, and creative ways. And you don’t have to be a retail shop to “sell summer” or “back-to-school.” No […]
News Release Jackson State Community College Foundation Office of Marketing & Communications 7/2/2025 For Immediate Release Young named JSCC Foundation Executive Director: Brings nearly a decade of non-profit experience to the role JACKSON, TENN. – Jackson State Community College (JSCC) has named Taylor Young the JSCC Foundation Executive Director, bringing eight years of grant and […]
If you’re in retail, I’m sure you’ve asked yourself how you can best leverage social media. While platforms like LinkedIn are great for professional networking, Instagram offers a vibrant, visual platform perfect for small retail businesses to connect directly with customers, showcase their unique offerings, and build a strong community presence. Instagram thrives on engaging […]
It may be extraordinarily hot, but it’s also the perfect time to jingle your way to more sales with a Christmas in July promotion. This festive mid-year moment is a golden opportunity to engage customers, clear inventory, and create a buzz—without the stress of December chaos. Plus, it’s becoming more popular over the past couple […]
Media Release FOR IMMEDIATE RELEASE Tennessee Industrial Printing 51 Miller Ave. Jackson, TN 38305 731-886-3500 Contact: Tennessee Industrial Printing Wayne Chambers – wchambers@tipsprints.com Adelsberger Marketing Kevin Adelsberger – kevin@adelsbergermarketing.com TIPS To Give Away Pocket Constitutions JACKSON, TN, June 30, 2025 – To observe and celebrate July 4th, Tennessee Industrial Printing will be giving away free […]
