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Simplify Seasonal Staffing For Small Business Season

For small business owners, the holidays hopefully mean increased customer demand, higher foot traffic, and a busier-than-usual schedule. While all of those things hopefully mean more revenue, ensuring you have staffing and good service can drive you nutty. If you feel unprepared, don’t worry—it’s not too late to put a plan in place that will […]

Tips for Reaching Holiday Shoppers This Small Business Season

It feels like articles about holiday spending in recent years have all started with the same intro—costs are up, consumers are looking for value. While this year is no different, there are a few parts of the consumer landscape that present a unique set of challenges for small businesses. According to the latest BizInsure holiday […]

How to Make Time for Innovation

We know you’re an incredibly busy business owner. It’s easy to get caught up in the daily tasks and operation of your business. But if you’re only doing what must be done, and never making time for innovation, you will fall behind. But how do you make time to innovate? For the busy business professional, […]

How Small Businesses Can Score Big Media Wins

Public relations (PR) is just for big companies with tons of connections and celebrity endorsements, right? It can feel like a luxury for those of us with small businesses. Hiring a dedicated PR firm is often financially out of reach. But who has the time to learn the ropes of good PR while juggling everything […]

Level Up Your Holiday Game: Attracting Gen Z

This year, there are approximately 69.31 million Generation Zers living in the United States, which constitutes about 20% of the U.S. population. Their generational cohort is between the ages of 12-27, making them a target market for many small businesses. If you’re one of those businesses and you’re looking for ways to become one of […]

Unwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season

It’s the most wonderful time of the year. Cozy lights, warm smells, family nearby, and cheap gifts from big box stores, right? Not so fast! While the convenience of online giants can’t be denied, small businesses have a secret weapon: the power of nostalgia, tradition, and beloved memories. This holiday season, you can tap into those […]

Last-Minute Black Friday Promo Ideas for Small Businesses

Black Friday is this week! Is panic setting in? If you haven’t planned a single promotion, and the thought of missing out on the biggest shopping weekend of the year is making your stomach churn, don’t worry, you’re not alone!  Plenty of small businesses find themselves in this situation. But this is no time to […]

Good Advice for Offering Great Deals During Small Business Season

There are a lot of political pundits who believe the election came down to the economy this year. And while we’re not looking to start any disagreements about whether it went the way it should’ve or not, we can’t discount the importance of the financial strain in the country and its impact on holiday shopping. […]