During COVID, QR codes made a comeback. They allow people to access important information without having to key in a URL. A QR code can also be used to reduce paper dependency and eliminate something people pass around such as a menu. QR codes reduce printing costs. That’s why a lot of businesses are embracing […]
A new report from Intuit Quickbooks shows a unique opportunity for small businesses during Small Business Season. Based on survey results from 5,500 consumers and 1,500 businesses, consumers are planning to spend “over 40% of their holiday shopping budget at small businesses” — an estimated total of $88 billion! Because of this, the US Chamber suggests, […]
It’s small business season and if you’re part of a small business you’re probably looking for ways to make the most of your Q4. While mega retailers and big business are slashing prices, that’s not the best way for you to be competitive. Small businesses often operate on smaller reserves and slashing prices to the […]
It’s officially Small Business Season and that means it’s time to give a little love to small business. With rising interest rates, soaring costs, and online competition, small businesses are feeling the crunch. This season, do a little extra for your neighbors and make a concerted effort to shop small. If you do, you could […]
By now you’ve likely seen the statistics that shopping small/local keeps roughly $68 out of every $100 in our community, whereas shopping at a national chain means about $43 remains here. Why is that important and what does it mean to you and your family? A lot more than you may think. How Small Business […]
One of the things marketing consultants and business coaches will tell you is to be yourself on social media and in your blogging. Let your tone come through and allow people to get to know you. Your personality will help you stand out. And it does, whether you have a good one or a bad […]
Most people research online before they purchase. That could take the form of looking up prices, options, or educating themselves on the product or service they’re in the market for. Many buyers also use a business website to verify hours, availability, make reservations, etc. During the holiday season people are busier than ever and it’s […]
The holidays are right around the corner and that can be a big spend time whether you’re in retail, hospitality, or services. It can also be a lucrative time for your employees as many people generously tip at the end of the year. But good tippers want a great experience and if your business isn’t […]
COVID and labor shortages have caused a lot of businesses to reevaluate offerings and pivot how they did business. But if you’re like many business owners, while adapting to customer needs was a critical component to staying in business, you may now realize that you are off track. It’s important to provide value to customers […]
Customer loyalty is essential to strong sales. After all, it’s easier to get repeat sales than it is to convince a new consumer to buy from you. But customer loyalty is something grown and nurtured, not bought or ordered. It takes time. That time investment is worth it because it means more revenue and sticking […]
