In the crowded marketplace of today, it’s easy to get lost in the noise. Competitors pop up, offering similar products and services, often at similar prices. So, how do you stand out? The answer is simple but powerful: tell your story. Why Your Story Matters Your story is more than just the history of your […]
I receive a lot of emails and as a marketing writer I study much of what I get. In marketing, it’s important to stay curious and notice what attracts your attention and what misses the mark. There’s a ton to be learned from all that spam. The 5 Most Common Mistakes of Email Marketers I’ve […]
Have you noticed these days that everyone seems to have a course or at least a YouTube video on how they do what they do? Teaching has become a secondary (and sometimes primary) revenue stream for the small business professional. Marketers, eBay sellers, and even real estate agents are turning how-to instruction into a new […]
Business ownership is often romanticized as a thrilling combo ride of passion, innovation, and drive where one can wear a hoodie and hang out playing video games all day while money magically flows into your bank account. But anyone in business knows the idea of the effortless hustle or business is about as untrue as being discovered […]
If you’ve ever spent any time creating or consuming content, you have either written or read a piece that proclaims some marketing trend is dead or something is “king.” Be it a social media platform, marketing activity, way of doing things—one thing is always going out of fashion, and something is lauded as taking its […]
Trust is the cornerstone of customer relationships, driving sales and fostering loyalty. Yet, building that trust swiftly, especially in a competitive landscape filled with countless options for consumers, can be hard. Establishing credibility and rapport takes time and effort. (It’s the one thing you can’t buy at Costco.) But strategic actions can accelerate trust building. By focusing on transparency, communication, and consistently exceeding expectations, you […]
Content helps you connect, right? It gives insights into your business, your personality, and your culture. But boy, can it be draining. And as awesome as AI is there are only so many times you can ask it for blog ideas for the exact same audience before it starts to sound the same. So where […]
Internetting ain’t easy. There are all sorts of digital quagmires we get ourselves into putting words onto a screen and hitting send or post. It’s a tricky time navigating communication across the digital world. Since Emily Post is busy sorting out which fork goes where, it’s time we turn to her predecessor “Emily Posted,” your […]
In the ever-evolving business landscape, staying ahead of the curve is essential. Human Resource Directors, pivotal in shaping and maintaining our vibrant workforce, can now leverage artificial intelligence (AI) to enhance their roles and drive organizational success. Here’s how AI is transforming HR management: Streamlining Recruitment Processes Finding the right talent can be a daunting […]
The following article was written by someone outside of our area. While these “exact” pairings might not fit our businesses, they will hopefully give you some ideas to try. You might even pull up your favorite conversational AI generator to see what WOULD fit with your business. In my town, businesses of all types and […]
