Even with costs escalating, consumers are increasingly making purchasing decisions based on a company’s values. Sustainability and transparency are no longer just buzzwords – they’re key factors influencing brand loyalty and attracting a new generation of eco-conscious customers. According to recent research, consumers sustainability demands are rising and customers are willing to pay more for […]
The business landscape is noisy and crowded for most of us. But keeping your customers happy and engaged is crucial to your success and their return. Artificial intelligence (AI) offers a powerful toolkit to elevate your customer experience in ways you might not have thought of. And it’s not about replacing your employees with robots. […]
FOR IMMEDIATE RELEASE Trenton, TN, April 24, 2024 – The Tennessee Department of Tourism awarded Gibson County a tourism grant totaling $124,139.26. The Gibson County Tourism Committee has awarded the contract to Adelsberger Marketing to create the campaign. “We are thankful for the partnership from the Department of Tourism and the Governor’s office in helping […]
Small business owners and solopreneurs learn quickly that they must wear many hats. While this ability to work in every area of their business may save money in the short term, it doesn’t take long to understand that multitasking can be bad for business. When your focus is diluted across many channels and business goals, […]
If you want to remain top-of-mind with your customers (as well as nurture people who are interested in your business, but not yet buying from you), you need to be able to stay in touch. While social media may seem like a good first step, you’re limited in how often your audience sees your posts. […]
Do you work from home, or do you have a brick-and-mortar business? While COVID taught us about the convenience of working from home (who can give up a one-minute commute?), it’s been the inflated economy and increase in costs that have driven many small businesses to embrace a location-independent business. That could mean a big […]
Ask yourself a simple question—what’s holding your potential customers back from buying from you? You might think cost. Perhaps it’s ease of purchase (online ordering), location, or not knowing about you. But there could be something much easier to fix than cutting your prices, moving, or rebranding/launching a huge marketing campaign. While all these things […]
If you’re a gig worker, or you use them in your business, it’s important that you are aware of recent legislation that went into effect this month. What Is a Gig Worker? A gig worker (independent contractor, freelancer, or contingent worker) is someone who works on a temporary, flexible basis, often for multiple clients or […]
Hiring is one of the costliest things you do as a business as it can leave you exposed and vulnerable. While a good hire can be a turning point in your business, a bad hire can leave you (and your employees) reeling. That’s why the interview and selection process are important. However, it’s what you […]
(Humboldt, Tenn.) – Reinhausen Manufacturing Inc. (RM) a subsidiary of Germany-based Maschinenfabrik Reinhausen is proud to announce the acquisition of a significant parcel of land adjacent to the FedEx Ground facility within the City of Humboldt Industrial Park. This strategic land purchase demonstrates the company’s long-term dedication to the city of Humboldt and sets the […]
