If you were paying attention this week, you undoubtedly heard about the “gas crisis” where a cyberattack crippled a major pipeline. As if that wasn’t bad enough, consumers across the country panicked, running to the gas station to fill up whatever container they had, creating a gas shortage that was reminiscent of the toilet paper […]
Writing is difficult for a lot of people. You may worry about your mastery of grammar or vocabulary. Maybe you just don’t think you have anything interesting to say. But if you have something to sell, you need to learn the basics of good copy, at least until you can pay someone to do it […]
On social media you need interaction. Without it, your content won’t get seen by your audience. But getting people to interact can be a challenge. But not anymore! Here are 50 conversation starters for your business. That’s about two months of work-week posts already done for you! 50 Fun Questions to Get to Know Your […]
Your email content can be the best ever but if people don’t open your emails, the emails might as well be blank. Two things make recipients click: who it’s from and how appealing the subject line is. In that order. That’s one reason I advise businesses to send their emails from a person (or at […]
At the risk of sounding like a broken record, engagement is critical to your business. Now more than ever. It’s so important that I wish I could create a new name for it so people would pay more attention. Being told you need to engage your audience is not new, but the pandemic has created […]
Some businesses are saying we are in the midst of a secondary pandemic. But it’s not the kind that requires masks and handwashing. No, this one is harder to control. There is a dearth of people willing (or able) to work for a multitude of reasons. Employers across the country are posting signs asking for […]
