It may seem unrealistic to invest in technology now, after a year+ of COVID-related disruption and financial losses, but tech tools are a critical investment that streamline systems, provide critical data, and can lead to a massive ROI that can sustain your business. It’s no surprise that the National Restaurant Association said 2020 was the worst year […]
Category: Business Articles
New in Town? Tips to Help Your New Business (and you) Fit In.
Starting a new business can be challenging, but it can be even more difficult if you are new to the community. In some areas being the “new business (or business owner) on the block” is a designation that doesn’t last long (in large cities with transient populations, for instance), the smaller, tighter-knit communities can feel […]
Do You Have What It Takes to Become an Entrepreneur?
Do you have dreams about owning your own business or becoming part of the gig economy? Making your own hours? Working from wherever you want? Then you’re not alone. There are an estimated 582 million entrepreneurs (about 775,000 of them in the US) already working for themselves. And that number is growing. According to Guidant […]
Dealing with Angry Customers When You’re Short Staffed
The scene is a common one these days. Lines of people waiting to pay in a restaurant, retail establishment, or grocery store. Tempers flare. Customers yell at staff and wonder why there’s only one person checking people out. Your staff thinks, “Who needs this?” and they’re not wrong. They feel overworked and underappreciated. Customers are […]
How to Amplify Brand Awareness With Smarter Tools and Products
With the continued rise of digital video, advertisers and brands are changing their strategies, driving brand awareness and proving campaign impact. YouTube’s new tools reduce the effort needed to keep up with these consumer trends while achieving strong awareness results. Here are three approaches marketers should consider. Outline a plan with Reach Planner Before setting […]
5 Creative Ways to Find Employees Post-Pandemic
Let’s face it. You can’t throw a rock these days without hitting a help wanted sign. If someone wants to work, there is little stopping them on the employer side. (There may be things like childcare or scheduling on the employee’s side but that’s another article.) If you’re running ads along with all the other […]
4 Spring Cleaning Data Tips for More Sales
While we are quickly heading toward the heat of summer, there’s still time to do some spring cleaning with your data. A nice clean email list can help you make the most of your ecommerce and increase summer sales. Let’s get started. Ways to Spruce Up Your Digital Marketing for Increased Sales Customer data is […]
Building Trust in a Post-Pandemic World
If you were paying attention this week, you undoubtedly heard about the “gas crisis” where a cyberattack crippled a major pipeline. As if that wasn’t bad enough, consumers across the country panicked, running to the gas station to fill up whatever container they had, creating a gas shortage that was reminiscent of the toilet paper […]
Master the Basics of Good Content to Increase Sales
Writing is difficult for a lot of people. You may worry about your mastery of grammar or vocabulary. Maybe you just don’t think you have anything interesting to say. But if you have something to sell, you need to learn the basics of good copy, at least until you can pay someone to do it […]
50 Social Media Questions for Awesome Engagement
On social media you need interaction. Without it, your content won’t get seen by your audience. But getting people to interact can be a challenge. But not anymore! Here are 50 conversation starters for your business. That’s about two months of work-week posts already done for you! 50 Fun Questions to Get to Know Your […]