Small Business Saturday is a good thing. But this year–and all subsequent ones, if you ask us–let’s celebrate a season of small, a season of local. Why settle for just one day? If you ask a child about something they like, most of them will tell you two is better than one and three is even better […]
Category: Business Articles
Celebrating Small Business Season
We’re gearing up for another holiday season amid COVID. Luckily, the virus numbers are down, and people are venturing out more these days. It’s time to market the importance of shopping local or shopping small. While Small Business Saturday is a good start, why stop there? We need more than one day to celebrate how […]
How to Make Your Video Calls and Meetings More Appealing
Are you tired of video calls yet? There was something new and fun about them when we were all locked down for COVID, but now they’ve lost a lot of their sparkle. For some of us who work from home, video calls can feel like an unnecessary intrusion where we need to worry about what […]
Local Business Takes on the Supply Chain Crisis
The troubles with the supply chain are daunting. We’re seeing predictions that the holiday shopping season will be marred by empty shelves and disappointed children. While the problems are serious, there are some businesses that will triumph in the face of adversity, and this very well could be the best holiday season for them yet. […]
Hey Guys!! Lessons from Influencers
When my friend’s thirteen-year-old daughter was approached by a major brand to be an influencer for them, I knew things were changing. Cynically, I wondered what did a thirteen-year-old or any kid have that a brand wanted? The obvious answer is a young following that can easily be led to make purchases. But just what […]
5 Ways Your Retail Business Is Losing Out on Sales
Do you love small towns with gorgeous Main Streets that are fun weekend adventures in dining and shopping? You know the places with one unique business after another with friendly employees who show you their amazing wares and make you feel welcome. But… Local businesses sometimes have their hang ups. Sometimes there are people begging […]
How to Revive Connections with Former Customers
It happens. People buy from you and they love you. Then life gets in the way, and they don’t return. Sometimes it’s because they no longer have use for your products or services like when you sell gourmet dog biscuits, and they no longer have a pet. Sometimes they moved out of your area, and […]
Improve Your Networking Results with a Four-Point Plan
If you joined the chamber to meet new people, grow your network, and get more customers, you’re on the right track. But do you have a plan to make the most of your time investment? If not, you need one. What Am I Doing Here? Map Out an Effective Networking Plan There may be many […]
4 Things Your Business Should Continue Post-COVID
At some point COVID will be relegated to the same level of concern the flu gets every year. It won’t shutter businesses, alter family celebrations, and be the fuel behind contentious court cases. Someday. Let’s pretend we’re there now. There are certain conveniences (and necessities) that businesses adapted during COVID that customers have become accustomed […]
15 Ideas for Increasing Your Revenue Quickly
The past eighteen months have certainly not been something they taught us in business school. It started with a global pandemic and mandatory lockdowns of non-essential businesses, then erupted in costs of goods and services skyrocketing, only to complete this craziness with an employee shortage, and rent and real estate costs going through the roof […]