With the continued rise of digital video, advertisers and brands are changing their strategies, driving brand awareness and proving campaign impact. YouTube’s new tools reduce the effort needed to keep up with these consumer trends while achieving strong awareness results. Here are three approaches marketers should consider.
Outline a plan with Reach Planner
Before setting up your campaign, make sure you plan for maximum effectiveness. Reach Planner uses real-time YouTube data to show you the expected reach based on your campaign settings: audience, budget, ad types, and more. Tweak your inputs and you’ll see how they affect your campaign’s projected reach and frequency by audience.
Carter’s, the children’s clothing store, used Reach Planner for its “Hello Optimism” campaign to understand the reach and frequency of both its first-party audience and Google audience segments for new moms. Carter’s agency, Merkle, was able to identify the right budget and strategy required to drive the most impact for a large unique audience. As a result, the team’s YouTube campaign delivered a unique reach of 51 million at a 40% lower cost-per-view than their average YouTube campaign…Click HERE to continue reading.
