When you’re merely meeting expectations, you’ll never rock the reviews. You need to start at “good” and aim for “mind-blowing.” The good news is data from Yelp shows it’s easier than you think. Today’s customers are a little entitled. And it’s not just the younger generation. Companies are using data to personalize their offerings and […]
FOR IMMEDIATE RELEASE: Sept. 23, 2020 Contact: Amy Finch, Director of Marketing and Public Relations Ph: 731-286-3347 / finch@dscc.edu / www.dscc.edu Dyersburg State Community College Dyersburg State Hosts Virtual Nursing Pinning Dyersburg, Tennessee – Dyersburg State Community College (DSCC) recognized 67 nursing graduates and one staff member during its first-ever virtual Nursing Pinning for its […]
Nearly all businesses experience the cyclical doldrums. For many, that’s the end of January or February when the weather is bad and no one wants to go out. But regardless of when your slow time is, it’s never a good time for the small business owner, no matter how predictable. Here are several ideas to […]
There’s been a lot of information about the need to pivot during COVID-19. Many businesses have switched what they produced or altered their services to fit the new demands of their audience. But sometimes it’s not your business that needs to pivot. it might be something you’ve been thinking about doing professionally. If you want […]
I have a friend who used to say “never have more personal things in your office than you can tuck under your arm.” He believed in a fast getaway and joked about never wanting to have to pack up a box and be escorted out of the building. That friend went on to open his […]
Are you tired of the words “new normal” yet? If you’re like most business owners, you probably are. But whether we recognize it as a new shift in how we do business or a temporary tack we take to survive the current economic storm, the point is how you do business has to change if you […]
Most marketing gurus will tell you all of your social media and blog posts should do at least one of three things: educate, inspire, or entertain your ideal audience. If you do these things, they’ll find your content more valuable and they’ll be more apt to share your content with their tribe. If you don’t […]
Be honest. Do you love or hate video conferencing? There’s nothing more awkward than dialing in to a conference call only to find out it’s a video conference call and you haven’t showered since the weekend. Even if you have showered, video calls can be awkward and agonizing especially for those of us who’ve spent […]
You likely have heard the phrase, “you need to spend money to make money.” I’m not here to argue that from either side but digital marketing has allowed businesses with very small budgets to make a big impression. While it hasn’t exactly leveled the playing field, it certainly has helped businesses gain a larger audience […]
As Humboldt – and the rest of the country – still try to struggle through the horrible COVID-19 pandemic one thing has become abundantly clear…our local business are NOT okay. A recent poll of Humboldt small businesses confirms that most are down over 50% – some over 80%. They need our help more than ever. […]
