Do you have the kind of business that people review? Do people find you through Yelp or would you like them to? If so, just like social media sites such as Facebook, you may get more traction if you decide to run ads. Yelp did a major overhaul of its ads platform in May of […]
Category: Business Information
31+ Social Media Posts to Improve Your Holiday Marketing
The fall and early winter are a treasure trove of holidays. It seems like we go from one to the next. That’s why it’s incredibly important to make sure you’re using these momentous occasions in your marketing. Have you ever noticed how retail goes straight from one holiday to the next? One of the reasons […]
Business Advice for Restaurants Reopening After COVID
Every few weeks or so the dining regulations are changing as we’re reopening in a phased approach. But “open” isn’t as easy as flipping a switch. There are some things you should keep in mind that will help your customers feel welcome and safe. These things go beyond what a local or county ordinance requires […]
Good Customer Service Isn’t Enough
When you’re merely meeting expectations, you’ll never rock the reviews. You need to start at “good” and aim for “mind-blowing.” The good news is data from Yelp shows it’s easier than you think. Today’s customers are a little entitled. And it’s not just the younger generation. Companies are using data to personalize their offerings and […]
Dyersburg State Hosts Virtual Nursing Pinning
FOR IMMEDIATE RELEASE: Sept. 23, 2020 Contact: Amy Finch, Director of Marketing and Public Relations Ph: 731-286-3347 / finch@dscc.edu / www.dscc.edu Dyersburg State Community College Dyersburg State Hosts Virtual Nursing Pinning Dyersburg, Tennessee – Dyersburg State Community College (DSCC) recognized 67 nursing graduates and one staff member during its first-ever virtual Nursing Pinning for its […]
30 Ways to Drum up Business When It’s Slow
Nearly all businesses experience the cyclical doldrums. For many, that’s the end of January or February when the weather is bad and no one wants to go out. But regardless of when your slow time is, it’s never a good time for the small business owner, no matter how predictable. Here are several ideas to […]
Tips for Pivoting Professionally: Breaking Into a New Industry
There’s been a lot of information about the need to pivot during COVID-19. Many businesses have switched what they produced or altered their services to fit the new demands of their audience. But sometimes it’s not your business that needs to pivot. it might be something you’ve been thinking about doing professionally. If you want […]
5 Tips for Decluttering Your Office for More Peace of Mind
I have a friend who used to say “never have more personal things in your office than you can tuck under your arm.” He believed in a fast getaway and joked about never wanting to have to pack up a box and be escorted out of the building. That friend went on to open his […]
9 (More) Marketing Tips for the “New Normal”
Are you tired of the words “new normal” yet? If you’re like most business owners, you probably are. But whether we recognize it as a new shift in how we do business or a temporary tack we take to survive the current economic storm, the point is how you do business has to change if you […]
5 Things You Should Be Teaching Your Customers
Most marketing gurus will tell you all of your social media and blog posts should do at least one of three things: educate, inspire, or entertain your ideal audience. If you do these things, they’ll find your content more valuable and they’ll be more apt to share your content with their tribe. If you don’t […]