You current clients/customers are likely an untapped resource of additional revenue. After all, it is much easier to sell to someone who already likes you than it is to win over a new person. But there’s a lot of competition out there. There’s a saying in the restaurant industry that a diner who described their […]
A few years ago, a trend hit—customizing your offerings to what your customers wanted. It involved surveying every part of their experience and shaping your business based on results. Customer-designed offerings kept a lot of businesses alive during COVID. The idea is a great one, give them what they want, make them feel important, and […]
When I was in marketing for a tech company in the beginning days of content marketing, links were gold. Every time someone linked to our content my boss got excited. While I loved the free publicity and SEO awesomeness we acquired from links, I hated the act of actively pursuing them. It felt like we […]
The world is full of gurus who will tell you to set some goals, drive action, make it happen. And that’s good advice. But just because you can, doesn’t always mean you should. Launching a new product or service is not something you want to do because you had a wild idea one morning over […]
Productivity is always a big push at the beginning of the year. Everyone wants to do more with less, less money, less time, and fewer resources. This article will show you four ways to structure your day for greater success in achieving your goals. The one that best works for you is a personal decision […]
One of the most embarrassing things you can do on social media for your business is to mess up a post. For some of us, that might be a spelling or grammar mistake, for others, it may involve a humiliating auto-correct situation. For others still, it might mean giving away a company secret earlier than […]
This year has been a little more difficult to figure out new year’s resolutions. Part of that is because we’re all still reeling from the “lessons” we learned in 2020. Even the best prepared businesses lacked preparation for a global pandemic. Still, the new year is a great time to reexamine what you’ve been doing […]
If you spend any time speaking with copywriters or website writers, they will tell you a lot of businesses understand the importance of an effective About Us page on their website. As there’s been a lot of information written about telling your business story over the last decade and how customers want to do business […]
Just before midnight on December 21st, Congress passed the $900 billion bi-partisan stimulus package. Bi-partisan doesn’t mean there isn’t controversy in this case, however. Many Congressional members on both sides of the aisle believe it “gives up” too much to the “other side.” Others think it doesn’t go far enough. Still others wonder why certain […]
As I write this, we are a week away from Christmas. And while it may feel like the holiday season has already been decided with everyone from the post office to mail-order businesses saying there’s no way they can meet Christmas deadlines, now is the time that local small businesses can shine. You have an […]
