It’s happened to most of us…the dreaded bad review about our business on our website or social media. Is it us? Is it them? Can anything be done?
What compels people to leave reviews online, and what are they really hoping to achieve by contributing to the public discussion of a brand, experience, or product? To find out, Trustpilot surveyed over 1,000 European and North-American consumers about why they leave bad reviews, how good experiences inspire them to give feedback, and the kinds of reactions and rewards they sometimes expect to receive as a result of their critiques.
Maybe this report will help give you insight into what your customers are really thinking when they leave that nasty comment online.
Click HERE to read or download the report.
