Let’s face it, our daily habits often run on autopilot. We grab coffee from the same place, click the same websites when we shop, and call the same service providers without a second thought. Loyalty is great but what if, just for a moment, we paused and considered the impact of those everyday purchases? We know you love Temu, but are they going to sponsor your child’s baseball team? Or pay taxes in your city?
Small Business Month is the perfect opportunity to rethink where your dollars go. Instead of defaulting to businesses that may have no connection to the community, consider supporting those that are actively invested in it, Chamber members. These businesses, both large and small, contribute time, resources, and leadership to make your town thrive. From sponsoring events to hiring local talent, they show up for the community every day.
Supporting small and local doesn’t always mean spending more. It just means being intentional. What if you swapped your routine drive-thru stop in another county for a visit to the neighborhood coffee shop—even just once a month? Or replace a service you use with a chamber-member provider just down the road?
Those small swaps can lead to big results for your community, and they’re often more rewarding, too.
Where to Start?
Try these swaps:
Morning Routine. Love your drive thru on the way to work? Every fast food place in Humboldt that serves breakfast is a Chamber member.
Health & Wellness. Where do you work out? Get rehab? Go to the chiropractor? Where do you get your healthcare needs met? Many chamber-member businesses in these sectors offer wellness consultations, fitness classes, and personal service with shorter wait times and friendlier service.
Dining Out. Next time you’re hungry, try a chamber-member restaurant. Whether it’s a taco fix, pizza or full family meal, you’ll enjoy a unique dining experience, and know your meal helps a neighbor succeed.
Special Occasions. Need a gift, flowers, or a card? Shop small first. Local boutiques, florists, and artisans often carry one-of-a-kind items that are far more memorable than what you’ll find online. Many chamber members offer curated selections, registries, gift wrapping and local delivery.
Ideas for Making the Switch
If you’re ready to support local and chamber-member businesses, try this:
- Swap one of your regular purchases to a chamber member this month.
- Choose a chamber-member restaurant for your next meal out.
- Use your local chamber’s business directory to find trusted service providers.
- Visit a the Humboldt Farmer’s Market this summer to buy locally made products.
- Look for the Chamber Member decal, ask a business if they’re involved in the community, or next time you’re at an area event see which businesses are there and patronize them in the future.
What About Franchises?
Yes, many franchises are small businesses and chamber members too. Often, they’re owned by residents who are invested in your community. The chain burger or pizza place? Chances are good the owner lives in town, employs local workers, and contributes to the same causes we all care about. If they’re Chamber members too, you can feel confident your dollars are staying local.
Why This Matters
When you support local businesses, especially Chamber members, you’re doing more than making a purchase. You’re investing in your community. Chamber-member businesses are often the first to step up and support schools, sponsor festivals, and donate to local nonprofits. They hire locally, mentor young professionals, and create the kind of vibrant, thriving economy we all want to see.
This Small Business Month, challenge yourself to be intentional in your purchases. Try a 30-day chamber member spending challenge and discover just how many great businesses are in your backyard or set aside a dollar amount to be spent with your neighbors. Not only will you enjoy personalized service and quality products, but you’ll also be part of something bigger—a stronger, more connected community. And, in that, everyone wins.
Want to find local chamber-member businesses to support? Visit https://business.humboldtchamber.com/directory or look for the “Proud Chamber Member” badge in your neighborhood.
Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle, rediscovering the magic within.
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