According to SmallBizTrends.com, “The first set of holiday data and analytics from Adobe reveals online spending is set to increase by 33% in 2020 over 2019.” It’s also likely that this trend will continue as we enter into 2021 and if the pandemic numbers keep increasing. People won’t stop shopping, but they may stop shopping […]
Chamber Note: This article was written by a professional writer NOT in the state of Tennessee. Many other states have severe lockdown policies in place or in the works, which we do not – and hopefully will not. We felt it was a good article to share just in case something happens, however. The next […]
I don’t need to tell you that this year is…well…different. We’re living different and definitely shopping different. That might scare a lot of our small businesses, but it doesn’t necessarily have to. I’ve recently compiled SEVERAL ideas that are working all across the country to help keep the doors open and the customers coming in […]
There can be a desperation that you feel on social media. Many businesses are creating content that demands “look at me.” But while some may believe that “shouting” into social media is the way to get attention, it rarely is. Usually, all that accomplishes is someone ignoring you the way a stranger might sidestep a […]
What do you do when you get a text notification? If you’re like the average person, you drop everything and look at it. We have been conditioned to believe that texts deserve our immediate attention. Plus, most people don’t receive as much “junk” via text as they do in their email inbox. This is great […]
Media Contacts: Vanderbilt Health Affiliated Network John Howser 615-322-4747 john.howser@vumc.org Aetna Shannon Dillon 346-291-7131 DillonS@aetna.com Tennessee Chamber of Commerce Announces Statewide Collaboration to Provide Affordable Healthcare Solutions to Small Businesses Statewide Collaboration with Aetna and Vanderbilt Health Affiliated Network Nashville, TN (11/2/2020) – The Tennessee Chamber of Commerce & Industry today announced a new collaboration […]
Most people will agree Google is a large part (dare we say owner?) of the internet, at least from a marketing perspective. That means whether we like it or not we have to try to play nicely with the giant search engine. One of the easiest ways to get on Google’s good side is through […]
Do you have the kind of business that people review? Do people find you through Yelp or would you like them to? If so, just like social media sites such as Facebook, you may get more traction if you decide to run ads. Yelp did a major overhaul of its ads platform in May of […]
The fall and early winter are a treasure trove of holidays. It seems like we go from one to the next. That’s why it’s incredibly important to make sure you’re using these momentous occasions in your marketing. Have you ever noticed how retail goes straight from one holiday to the next? One of the reasons […]
Every few weeks or so the dining regulations are changing as we’re reopening in a phased approach. But “open” isn’t as easy as flipping a switch. There are some things you should keep in mind that will help your customers feel welcome and safe. These things go beyond what a local or county ordinance requires […]
